Tata AVINYA Concept – A New Paradigm of Innovation


Tata Passenger Electric Mobility’s AVINYA Concept is a huge step toward the next generation of electric cars (TPEM). It embodies the Company’s goal of a Pure electric car built on its GEN 3 architecture. The word AVINYA is derived from the Sanskrit language and stands for ‘Innovation.’ The AVINYA Concept provides a new mobility typology that liberates vast roominess and comfort without being constrained by traditional division. It is loaded with cutting-edge technology, software, and artificial intelligence that works in the background to provide wellbeing and tranquility while in transportation. This concept, which provides an extremely premium yet simple and calming customer experience, will be fairly accessible to the majority of customers in today’s fast-growing, high-volume segments. With this, TPEM intends to unleash a new generation of EVs that will reshape the motor industry. This ground-breaking EV will be available in the market by 2025.
Key Specs of Tata Avinya
Expected Price | Rs.30 Lakhs (approximate) |
Transmission | Automatic |
Fuel | Electric |
Seats | 5 |
Body Type | SUV |
The AVINYA idea, which was inspired by a catamaran, is an uncompromising vision for electric transportation. This idea, with a fresh shape, is a synthesis of the best of both worlds – it is a product that marries the essence of a luxury hatch to the comforts and adaptability of an SUV and the roominess and practicality of an MPV – all combined to create something new and beautiful. The new identification is a prominent feature on both the front and back of the vehicle.


This new identity as part of the DRL is a subtle reference to our dedication to improving the quality of life and marks an important step forward in the evolution of EVs. It also serves as the manifesto, emphasising the Horizon and Infinite possibilities that Gen 3 electrification will provide. Gliding to the sides, one is greeted by the ‘Butterfly’ doors, which welcome you with open arms to a class-leading capacious interior that is guaranteed to relax its occupants.
The AVINYA concept emphasises human-centric design and offers its unique sensory trip. From the sky dome, which enhances the overall sense of space and natural light, to the functional console inspired steering wheel, to the voice activated systems for a deeper interface for all its passengers, to the sustainable materials used, which communicate the product’s ethos, and finally the aroma diffuser, which envelopes you in a serene and soothing ambience.
The AVINYA idea stands for sympathetic mobility, a machine designed to be smart, roomy, sustainable, and technological. The nimble and resilient Pure EV GEN 3 Architecture supports this notion with a flexible architecture, next-generation connectivity, sophisticated driver assistance technologies, and improved performance and economy. This global platform, pioneered out of India for the globe, offers great structural safety and the next level of water proofing and dust protection, making it suitable for all terrains.
This design is constructed using next-generation materials, efficient electronic componentry, and patented energy management methodologies and algorithms for efficiency management. The use of light-weight materials and an optimized construction for an EV-only powertrain with enabled adequate rigidity reduces total bulk, resulting in good weight management. Furthermore, in step with infrastructure advancement, the battery utilized will enable an ultra-fast charge capability, pumping a minimum 500 kilometers range in under 30 minutes. The general range concept would be ‘Minimize- Maximize- Optimize.’

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